Ep. 376: Ilyai Ilienko - Why Brand Identity Matters More Than a Great Product

Join Adam Larson as he sits down with Ilyai Ilienko—CFO at Halen, business scaling expert, and IMA Global Board of Directors member—for a wide-ranging conversation packed with real-world insight. Ilyai Ilienko shares his fascinating journey from hotel restaurant bookkeeper at 17, through big names like Deloitte and Credit Suisse, to helping small and medium-sized businesses build their brands and scale with confidence.
 
You'll hear practical advice on navigating complex organizations, building a brand identity from scratch, and finding your place in crowded markets. Ilyai Ilienko also opens up about the importance of human connections in the age of AI and what he's learned from his leadership role at IMA. Whether you’re leading a small team or looking to level up your organization, this episode is packed with actionable insights you won’t want to miss.

Creators and Guests

Adam Larson
Producer
Adam Larson
Producer and co-host of the Count Me In podcast
Ilyai Ilienko, CMA, CPA
Guest
Ilyai Ilienko, CMA, CPA
Modern CFO | CPA, CMA | Dual MBA | AI-Aware Finance Leader | Board Director | Scaling Finance & Strategy | High-Growth Environments: Service Firms, Healthcare, Nonprofit, Manufacturing, & SaaS
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