Ep. 335: Brian Hock - How AI Is Transforming the Way We Prepare for Exams
Get ready for an insightful and practical conversation on AI in exam prep with special guest Brian Hock, renowned exam prep expert and founder of Hock International. In this episode of Count Me In, Brian sits down with host Adam Larson to talk candidly about how artificial intelligence is shaking up the study process for professional certifications like the CMA and CSCA.
Bringing both his straightforward wisdom and a bit of humor, Brian breaks down the dos and don’ts of using AI tools for exam prep. He shares real-world examples of how students can get sidetracked by the endless stream of AI-generated questions and why understanding foundational concepts still matters more than ever. The conversation covers common mistakes, creative ways to use AI effectively, and how human experience and quality materials really make the difference.
Whether you’re prepping for an upcoming exam or just curious how technology is changing education, this episode is packed with hands-on advice, relatable stories, and clever insights. Tune in for a down-to-earth chat that will help you study smarter, not just harder!
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BILL is a leading financial operations platform for startups to established brands. Headquartered in San Jose, California, we’re a trusted partner of leading US financial institutions, accounting firms, and accounting software providers. We empower business owners, CFOs, controllers, and accountants to save time and take control of their payables, receivables, spend, and expense management. For more information, visit bill.com.
BILL is a leading financial operations platform for startups to established brands. Headquartered in San Jose, California, we’re a trusted partner of leading US financial institutions, accounting firms, and accounting software providers. We empower business owners, CFOs, controllers, and accountants to save time and take control of their payables, receivables, spend, and expense management. For more information, visit bill.com.
Creators and Guests
Guest
Brian Hock, CMA, CIA, CSCA, CRMA, FMAA
Brian Hock graduated from Miami University in Oxford, Ohio with Bachelor’s degrees in Accountancy and History. He currently lives near Columbus, Ohio with his wife and three children. Brian began his accounting career in Togliatti, Russia, as an auditor for Price Waterhouse. In 1997 Brian moved to Moscow, Russia and worked in training with Price Waterhouse, ATC International, and Arthur Andersen. In 2000, Brian founded HOCK Training in Moscow, as an independent training organization and began training for the CMA, CPA, and CIA exams. In the following years, HOCK Training opened offices in Almaty (Kazakhstan), Kiev (Ukraine), and Minsk (Belarus). Through developing the CMA, CPA, and CIA courses at HOCK Training, Brian wrote study materials focusing on clear and complete explanations and examples rather than just summaries or reviews that are common in other materials. The additional details were instrumental in opening the doors to US certifications for students across Eastern Europe who did not have a strong background in US accounting terms and practices. In 2003, Brian founded HOCK international to offer these study materials to candidates worldwide who could not attend HOCK’s live-taught classes. HOCK currently provides on-line training for the CMA and CIA Exams to candidates around the world. HOCK also works with more than 50 training providers in more than 10 countries to provide training materials for their students.