Join host Adam Larson as he sits down with Samantha Jewell, author and CEO, Soil Carbon Advisory at urth.io, on this episode of the Count Me In Podcast. Samantha shares her fascinating journey from organic farming to pioneering soil carbon credits in Australia. She explains the crucial role these credits play in sequestering carbon and improving soil quality. Dive into the intricacies of carbon markets, the potential of regenerative agriculture, and the impact of evolving ESG laws. Learn about the challenges in educating financial professionals and the innovative solutions Samantha is bringing to the table, including blockchain transparency and smart contracts. Discover why big businesses should consider buying soil carbon credits and what it means for our environment and future. If you’re curious about sustainability, agriculture, or climate action, this conversation is a must-listen.

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